TALION

A DECADE OF COLLABORATION

My relationship with Talion was not limited to a single video; it was a comprehensive creative partnership that spanned nearly a decade (starting around 2012). Directed by Marcos Serrano, Talion was a well-established company in the construction sector, specializing in the installation of rain partitions, roofs, waterproofing systems, and professional asbestos removal as a RERA-accredited entity.

Over the years, I functioned almost as their external creative department. Beyond this flagship corporate video, my work encompassed the complete graphic branding of the company, the design and development of their main WordPress website, multiple graphic advertising campaigns, banners, and even the creation of subsidiary brands and videos like Humiconfort (which focused specifically on humidity treatments).

MOTION GRAPHICS & VOICE OVER

The primary goal of this corporate promo was to visually summarize Talion's extensive and highly technical catalog of services. The video needed to clearly communicate their expertise in installing rain partitions and industrial enclosures that improve thermal insulation, their mastery of sandwich panels and roof formations, as well as their specialized waterproofing solutions for terraces and skylights. Furthermore, the video had to highlight their official RERA certification for complex asbestos removal projects, and their installation of approved safety lifelines for high-altitude work. To achieve a dynamic and modern look capable of packing all this information into a short span, the entire piece was heavily driven by Motion Graphics designed in After Effects and later assembled in Premiere Pro.

A particularly vital piece of trivia about this project is the audio track: I am the voice actor. The script required a firm, trustworthy, and consolidated corporate tone to convey over 30 years of construction experience. Delivering this performance actually marked one of my very first professional voice-over jobs. The success of this specific recording gave me the confidence to later launch a successful side career offering professional voice-over services on platforms like Fiverr for several years.